Weathering Storms and Working Toward Success

Written by Jennifer Hetzel on

On Sept. 11, 1992, the strongest and most destructive hurricane to hit the Hawaiian Islands made landfall on the island of Kauai causing a path of destruction including water, wind and dirt.

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Young Professionals Energize Community Development

Written by Jennifer Hetzel on

Young professional (YP) groups have been emerging in cities across the country at an increasing rate during the past two decades. These groups meet a social need for those who participate, anchoring people to…

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Targeting Your Ideal Customer

Written by Jennifer Hetzel on

She’s just a bookish writer on a quest to bring great storytelling to organizations everywhere. No matter what your hobby, there are tools of the trade.

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More Than Just a Sticker

Written by Jennifer Hetzel on

Chambers of commerce across the country come in a variety of forms. Some are tourist-oriented focusing on attracting visitors who travel to a destination city to shop, stay and play. Other chambers support community…

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The Relevance of Public Policy

Written by Jennifer Hetzel on

Survival of any member-based organization depends on their relevance to their members. Members judge relevance by the value they get from the organization in exchange for their investment. Survey after survey from around the…

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The Customer is Always Right!

Written by Jennifer Hetzel on

Good customer service is easy once you change your attention from business-driven to customer-focused. The ironic thing about this premise is that with better customer service, your business profits too.

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